time to be king.

alright. it’s time. 

anyone who knows me, knows that i’ve led the charge against Lebron James the past couple of years. it really hasn’t been that hard either. he’s made it quite easy the past few seasons, going back to his last years in Cleveland to the infamous “not 1, not 2, not 3…” bit.  i guess all i wanted was to see him be the “Chosen One” on the court. in my mind, he needed to be “King James” on the court for the whole 48 minutes of a game.  anytime you self-anoint yourself the “king” of anything, you would hope you have already conquered the prize. and he didn’t. and he hasn’t. still. 

not yet. 

however this post-season, Lebron has become the man we have waiting for. in the clutch. it’s time that we all admit it. Lebron is what we have been waiting for, even hoping for. he is the go-to guy in the clutch for the Miami Heat. quite simply, there is nothing more he can do to prove it.

what more do we want? the dude averaged 33.8 points, 11 rebounds and 3.9 assists against the Boston Celtics. oh and the idea that he cannot shoot the ball well? he shot 52.7% from the field. the theory that he cannot come up big when it matters?  

32, 34, 34, 39, 30, 45, 31. 

that’s what he scored in order in the seven game series against the Celtics. 

all he does is score? 

13, 10, 8, 6, 13, 15, 12.

those were his rebounding numbers. 

look. i get it. trust me.

i’m definitely a Kevin Durant guy. he stands for everything i like about an athlete. and i will be rooting for the thunder in this series. Durant doesn’t need the bright lights. he signed long-term in Oklahoma City before he knew they would be THIS good. he is a loyal dude who doesn’t seem like he will bolting for a bigger market.

but with that being said, Lebron is the best player in the NBA. there isn’t anything he needs to do to prove that. it’s just time to be king on the court.

Still No Replacement for Air.

if the FANS don’t like you, neither will the sponsors. This is the difference between Michael and Lebron, Michael understood that even though he had God-given once-in-a-millennium talent, he had to portray himself as the guy who lives down the street. Heck, even Brett Favre understands that much! LeBron fancies himself as not just a basketball player, but a celebrity, an icon. No one likes athletes and celebrities who act simply because they can or simply because everyone is afraid to tell them no.

how do you replace a replace a legend who refuses to be replaced?

Michael Jordan will grace the cover of 2K Sport’s NBA 2k11 this fall… which is great for the fans, but bad if you are David Stern, Lebron James or any NBA star not named Kobe Bryant (who was on the 2K10 cover). This is a further indictment of the image problems the league continues to face. The most marketable star the 2K Sports people could find to be the lead for their product has been retired since the end of the 2002-03 season (though some could argue that the REAL MJ actually retired in 1998).

Yes Air Jordan is widely accepted as the Greatest of All Time, but we haven’t seen EA Sports come out with John Elway or Joe Montana on the cover of their hit MADDEN NFL series (though they did attempt to insert a “retired” Brett Favre on the cover before his comeback with the Jets a couple seasons ago, but that doesn’t really count does it?). 2K hasn’t produced THE SHOW with Barry Bonds (and never will) as it’s lead.

The point is,  it is incredible that the current NBA 2-time MVP Lebron James is NOT on the cover. Further proof of the lack of star power that today’s NBA athlete truly has. Clearly self-promotion only gets you so far, right “King” James?? He can self-hype himself as KING and promote one-hour specials about himself, where he looks not the least bit comfortable or happy for that matter, but the simple truth is, if the FANS don’t like you, neither will the sponsors. This is the difference between Michael and Lebron, Michael understood that even though he had God-given once-in-a-millennium talent, he had to portray himself as the guy who lives down the street. Heck, even Brett Favre understands that much! LeBron fancies himself as not just a basketball player, but a celebrity, an icon. No one likes athletes and celebrities who act simply because they can or simply because everyone is afraid to tell them no.

The moral of the story remains the same. For all of the attempted “Next Jordan’s”, there is still no replacement for Air Jordan. Until today’s athlete learns to promote their public image like Michael Jordan, there never will be another Mike. At least… According to Me…