how do you replace a replace a legend who refuses to be replaced?
Michael Jordan will grace the cover of 2K Sport’s NBA 2k11 this fall… which is great for the fans, but bad if you are David Stern, Lebron James or any NBA star not named Kobe Bryant (who was on the 2K10 cover). This is a further indictment of the image problems the league continues to face. The most marketable star the 2K Sports people could find to be the lead for their product has been retired since the end of the 2002-03 season (though some could argue that the REAL MJ actually retired in 1998).
Yes Air Jordan is widely accepted as the Greatest of All Time, but we haven’t seen EA Sports come out with John Elway or Joe Montana on the cover of their hit MADDEN NFL series (though they did attempt to insert a “retired” Brett Favre on the cover before his comeback with the Jets a couple seasons ago, but that doesn’t really count does it?). 2K hasn’t produced THE SHOW with Barry Bonds (and never will) as it’s lead.
The point is, it is incredible that the current NBA 2-time MVP Lebron James is NOT on the cover. Further proof of the lack of star power that today’s NBA athlete truly has. Clearly self-promotion only gets you so far, right “King” James?? He can self-hype himself as KING and promote one-hour specials about himself, where he looks not the least bit comfortable or happy for that matter, but the simple truth is, if the FANS don’t like you, neither will the sponsors. This is the difference between Michael and Lebron, Michael understood that even though he had God-given once-in-a-millennium talent, he had to portray himself as the guy who lives down the street. Heck, even Brett Favre understands that much! LeBron fancies himself as not just a basketball player, but a celebrity, an icon. No one likes athletes and celebrities who act simply because they can or simply because everyone is afraid to tell them no.
The moral of the story remains the same. For all of the attempted “Next Jordan’s”, there is still no replacement for Air Jordan. Until today’s athlete learns to promote their public image like Michael Jordan, there never will be another Mike. At least… According to Me…